Jo Beker
Associate Travel Designer
For as long as I can remember, travel has been woven into my life. It has an incredible ability to expand our minds, our empathy, and our sense of what’s possible. I find joy in uncovering meaningful experiences, but even more in helping others discover them. Whether it’s a weekend escape or a dream trip years in the making, I believe every journey should feel personal, thoughtful, and full of wonder.
Having spent chapters of my life in some of the world’s most vibrant cities and explored all seven continents (with over sixty countries stamped into my passport along the way) I’ve seen firsthand how travel can shape who we are. It has taught me to be curious, adaptable, and open to the unexpected, and it’s given me a deep appreciation for the beauty of connecting with people whose lives look different from my own.
Through our affiliation with Embark and Virtuoso, I’m proud to draw on trusted relationships with exceptional hotels, tour operators, and experience providers around the globe — giving travelers insider access, elevated service, and the confidence to explore with ease.
My goal is simple: to connect you with the world in ways that feel deeply memorable and uniquely yours.
Thyme holds a deeply personal place for me. I first stayed there while celebrating my mum’s 70th birthday, it’s where my husband and I were married, and it’s now a place we return to every year.
Quintessentially British yet quietly innovative, it captures everything I love about thoughtful luxury, from its sustainable ethos and farm-to-table dining to its beautifully individual rooms and considered details throughout.
get to know Jo
Originally from the UK, I lived in London, Barcelona, Paris & Brussels before moving stateside! I speak French & Spanish, and love how language opens doors to deeper cultural connection.
The holidays are my favorite time of year, and traveling during them brings with it a whole new level of magic! Some of my favorite holiday memories include the beaches of the Seychelles, hiking in Patagonia, and visiting family in the UK. (Holiday ornaments make the best souvenirs too!)
Having trained as chef in my late teens, to say I’m food obsessed is an understatement! Food is often the window into a culture and I never miss an opportunity to explore local restaurants and specialties every time I travel. Destination restaurants make for incredible trips too!
Instagram • @redefinetheroutine
